Delving into the evolution and current trends of online pokies in New Zealand, and how recent legislative shifts are impacting the market.
Online gambling in New Zealand has undergone a period of rapid transformation, particularly in the realm of online pokies (slot machines). Once dominated by offshore operators and informal platforms, the sector is now being reshaped by a series of landmark regulatory reforms. These changes are designed to bring greater transparency, consumer protection, and community benefit to the industry. With online pokies remaining one of the most popular forms of gambling among New Zealanders, recent legislative actions have set the stage for a more structured, accountable, and locally-focused market.
New Zealand’s gambling landscape has traditionally been dominated by land-based venues, including pubs, clubs, and casinos. The rise of the internet in the early 2000s saw a surge in offshore online gambling platforms, many of which offered pokies and other casino games to New Zealanders. However, these platforms operated outside the jurisdiction of New Zealand law, leading to concerns about player protection, tax revenue leakage, and the integrity of the gambling market.
Online pokies quickly became a favorite among New Zealand gamblers due to their accessibility, variety, and ease of play. By the mid-2010s, it was estimated that over 80% of New Zealanders had gambled online at least once, with pokies being the most popular game type. The lack of a formal licensing regime meant that most online pokies were offered by offshore operators, often with minimal oversight.
The most significant legislative shift came with the amendments to the Racing Industry Act 2020, which received Royal Assent in 2025. These amendments established a “legislative net” that prohibits unlicensed offshore operators from offering wagering services to New Zealanders, effective from 28 June 2025. This move was followed by the introduction of the Online Casino Gambling Bill, which aims to create a regulated framework for online casinos, including pokies, starting in early 2026.
Exploring the popularity of online pokies, emerging technologies, regulatory frameworks, and the future of the New Zealand online gambling market.
New technological innovations and player protection measures enhancing online gambling experiences.
Online pokies remain the most popular form of online gambling in New Zealand. Industry estimates suggest that annual online gambling spend in New Zealand ranges between NZD $500 million and NZD $900 million, with a significant portion attributed to pokies. The convenience of playing from home, the wide variety of games, and the potential for large jackpots continue to drive demand.
The new regulatory environment is encouraging the adoption of advanced technologies, including:
These innovations are not only improving the player experience but also enhancing compliance and harm minimization.
The Online Casino Gambling Bill introduces a competitive tender for 15 online casino licenses, with successful applicants able to operate New Zealand-based online casinos from early 2026. The licensing process will include:
Licensed operators must:
Additionally, the offshore gambling duty has been increased from 12% to 16%, with the additional 4% ringfenced for community investment. This ensures that a portion of gambling revenue supports local sports clubs, grassroots organizations, and other community groups.
The introduction of a regulated online casino market is expected to:
Industry experts predict that the market will see moderate growth in the short term, with a focus on quality over quantity as operators compete for licenses and market share.
The new regulatory framework places a strong emphasis on player protection and responsible gambling. Licensed operators will be required to implement robust harm-minimization measures, including:
These measures are designed to reduce problem gambling and ensure that online pokies remain a safe and enjoyable form of entertainment.
The landscape of online gambling in New Zealand, particularly in the area of pokies, is undergoing a significant transformation. Recent regulatory developments have created a more structured, accountable, and locally-focused market, with a strong emphasis on player protection, community benefit, and responsible gambling. As the new licensing regime takes effect in 2026, both players and operators will need to adapt to the changing environment. The future of online pokies in New Zealand looks promising, with opportunities for innovation, growth, and improved player experiences, all within a framework that prioritizes safety and sustainability.
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