Rhino Bet was launched in 2021 by Playbook Gaming Ltd, making waves in the competitive online betting scene. It quickly became known for its intuitive interface and diverse betting options, only to exit the UK market in 2025.
Rhino Bet emerged as a notable player in the UK’s competitive online betting and casino landscape, carving out a niche for itself with a blend of sports betting, casino gaming, and targeted marketing. Launched in 2021, the brand quickly gained attention for its modern platform, partnerships with sports personalities, and a focus on customer experience. However, after just three years of operation, Rhino Bet announced its exit from the UK market, ceasing all operations on 26 March 2025. This closure marks the end of a brief but impactful chapter in the UK’s iGaming sector, reflecting broader industry trends and challenges.
Rhino Bet was established in 2021 by Playbook Gaming Ltd, a London-based operator known for managing multiple white-label brands under the UK Gambling Commission (UKGC) licence. The brand officially launched its UK-facing sportsbook and casino platform in early 2022, positioning itself as a challenger to established operators. Rhino Bet operated under Playbook Gaming’s UKGC licence, which also supported other brands like BetZone, BresBet, and Planet Sport Bet.
Rhino Bet’s platform was praised for its intuitive interface, fast navigation, and responsive customer support. The website and apps were designed for ease of use, with clear menus and quick access to betting markets and casino games. Support was available via email, Facebook, and Twitter, though some users reported delays in response times during peak periods.
Rhino Bet covered a broad spectrum of sports, with a strong emphasis on: